NFTs After the Hype: IP, Utility and the Fight to Stay Relevant
A small group of collections has moved beyond crypto-native speculation and into consumer-facing brands. Pudgy Penguins has continued to present itself as a broader IP business, with recent CoinDesk Research describing more than $13 million in retail sales and over 2 million units sold, while Doodles now frames itself less as a pure collection and…
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